The forceMAJEURE team designed the packaging of Buchanan’s latest innovation, its first flavored spirit drink. Buchanan’s Pineapple is an extraordinary blend of Buchanan’s Scotch Whisky combined with the natural taste of its most popular mixing partner – Pineapple. The result is a uniquely sophisticated whisky bursting with bright tropical flavor and beautifully balanced with the traditional smoothness of Buchanan’s whisky. To create Buchanan’s Pineapple, their team collaborated with top bartenders to ensure a balanced flavor profile that is not too sweet and ready to delight.

The new design embraces the bright yellow tones of the Pineapple, a fresh twist to Buchanan’s Scotch cues, successfully blending the more traditional assets of the brand, such as the crest and the founder’s signature, to bolder flavor icons and an illustration expressing the liquid’s vibrancy.