DeLeon Tequila came to us with a brief that was focused on tapping into a new market & demographic, by expanding their footprint into the tennis universe via sponsorships & paid media. The ask was simple—create a suite of video & still communications that show the Brand’s understanding for the world of tennis with the Brand’s elevated treatment.

From the foundation through the execution, we wanted to showcase a strong brand presence within, not only the tennis community, but all sports enthusiasts. We dictated a need to blend tennis visual & copywriting cues with the elevated & fashionable aesthetic that we’ve created for the DeLeon over the past three years. We conducted a photoshoot, capturing a tennis art direction, blended with unique product integration.

This campaign gave DeLeon the opportunity to connect & engage with an entirely new consumer base in a way that was unique to both the Brand & tennis audience, merging both into the creative touchpoints.