forceMAJEURE in New York joins forces with Paris and Singapore-based Lonsdale branding and design agency to create a global, independent branding and design powerhouse.

forceMAJEURE is embarking on a transformative journey, bringing you the benefits of a strategic partnership with Lonsdale, a leading independent Branding & Design firm based in Paris and Singapore. This collaboration opens up new horizons for our clients, offering a global network and localized insights into regional markets.

Operating globally and headed by Frédéric Messian since 2007, Lonsdale is recognized as one of the leading design agencies in Europe and Asia for consumer brands, corporate branding, and brand experience. Lonsdale offers powerful brand management solutions that work across the full spectrum of content channels for a client roster of leading brands such as Unilever, L’Oréal, Henkel, Heineken, Diageo, LVMH, and Renault.

This collaboration, fostering creative excellence and entrepreneurial spirit, offers brands a new independent and multicultural model. The aim of the new global offering powered by Lonsdale is to deliver the benefit of global scale with a local touch, with centres of excellence in key locations, providing an original alternative to the very exclusive club of international networks.

With offices now in New York, Paris, and Singapore, our partnership with Lonsdale allows us to offer you a global network. We can now provide localized insights and a deeper understanding of regional markets, ensuring culturally relevant strategies. Our global presence across different time zones enhances our ability to manage and execute projects efficiently, increasing our operational capacity.

By combining the expertise of forceMAJEURE Design and Lonsdale, we are expanding our range of services to offer you more comprehensive solutions. Our joint capabilities encompass Strategy, Branding, Design, Brand Experience, Innovation, and Communication, focusing as always on premium, luxury, and lifestyle brands. Our holistic approach to your projects, seamlessly integrating Marketing, Design, and Culture, will ensure consistency and excellence across all touchpoints.

The group will now be positioned in the top tier of the world’s design players, with a collective of 260 client leaders, creatives & multicultural experts with unique specialties, amplifying creativity and innovation.

This partnership will only amplify our collective strengths as we continue pushing our creative boundaries to provide you with a holistic approach and cutting-edge strategies.

“It is fantastic to join Lonsdale as we share the same vision of creative excellence and desire to shape a uniquely relevant approach to design. We offer design with a unique flair: a state of mind that combines agility, audacity, ingenuity, inspiration, and creative savoir-faire. Our clients really value the design excellence and strong relationships that we build. By combining forces with Lonsdale, we will also give them access to greater skills and integrated strategic planning that can bring greater insight to meet the needs of today’s leading international brands. It is an exciting combination with significant potential for our people and clients.” – Laurent Hainaut, CEO of forceMAJEURE.

“We are not creating just another network. We always aimed to bring together a community of dynamic, independent entrepreneurs. It is a pleasure to welcome Laurent and his team within the group, and I am delighted that we now have the opportunity to make a difference for our clients at a more global level. We will build on forceMAJEURE’s heritage and experience in the spirits & wines, beauty, and luxury industries, and forceMAJEURE’s clients will have access to Lonsdale’s broader corporate and retail design skills, in-house brand content, tech, and video production capabilities, as well as geographical weight and expertise in Europe and Asia.” – Frédéric Messian, CEO of Lonsdale.

“This partnership goes beyond the expansion of our team. It is about enriching our cultural diversity and deepening our global insights. At forceMAJEURE, leveraging culture to amplify our creative impact has always been a strength. This partnership with Lonsdale will help us expand this capability, enhancing our ability to deliver culturally resonant and impactful creative worldwide.” – Raphaëlle Mahieu, GM of forceMAJEURE.

“Let’s be honest for a second… We ask brands to move faster, better, and stronger every single day. Do this. We should do that. Be this. Be that.
But who are we if we do not apply the same mindset to ourselves?
Evolving us is evolving you. Our success is also defined by our capability to change.
Our partnership with Lonsdale will empower our network while reinforcing our POV: Creating with the Force of lifestyle.” – Pierre Delebois, ECD of forceMAJEURE.