Hennessy, one of the world’s most iconic cognac brands, engaged us to create dynamic digital content aimed at showcasing the brand’s premium offerings through authentic, lifestyle-driven storytelling. Our objective was to reinforce Hennessy’s new aesthetic-lighter, brighter, and fresher-leveraging the

“Made for More” campaign and driving cocktail desirability in casual, daytime, and at-home settings. The two-day shoot balanced both lifestyle and product storytelling to deliver on these goals.

Photographer: Pat Martin

On the second day, we moved into an in-studio environment, continuing to highlight Hennessy’s premium products and signature serves. The studio setup allowed us to further explore the artistry of Hennessy VS, VSOP, and XO, while maintaining the approachable and fun essence introduced in the lifestyle shots. We emphasized sensorial, refreshing, and delicious serve shots, carefully styled to inspire desirability while maintaining the fun and approachable essence introduced in the lifestyle scenes.