Hennessy, one of the world’s most iconic cognac brands, engaged us to create dynamic digital content aimed at showcasing the brand’s premium offerings through authentic, lifestyle-driven storytelling. Our objective was to reinforce Hennessy’s new aesthetic—lighter, brighter, and fresher—leveraging the “Made for More” campaign and driving cocktail desirability in casual, daytime, and at-home settings. The two-day shoot balanced both lifestyle and product storytelling to deliver on these goals.

Art Direction, Content Creation, Photo & Video Production

On the first day, we collaborated with photographer Pat Martin to capture stills and videos with the brand’s creator and ambassador partners, known as “Team Hennessy,” on location. The focus was on spontaneous, fun-filled cocktail moments featuring Hennessy VS and VSOP, as well as the brand’s signature serves: Henny Rita, Berry Mojito, Paloma, Hennessy Apple, and Honey Highball. The setting was designed to evoke a Lux Low-Fi look, blending luxury with a casual, approachable vibe that aligned perfectly with the Hennessy lifestyle of sophisticated spontaneity.

On the second day, we moved into an in-studio environment, continuing to highlight Hennessy’s premium products and signature serves. The studio setup allowed us to further explore the artistry of Hennessy VS, VSOP, and XO, while maintaining the approachable and fun essence introduced in the lifestyle shots. We emphasized sensorial, refreshing, and delicious serve shots, carefully styled to inspire desirability while maintaining the fun and approachable essence introduced in the lifestyle scenes.

The resulting suite of digital content seamlessly captured the vibrancy and sophistication of the Hennessy lifestyle, presenting a fresh take on the brand’s legacy while driving demand and reinforcing Hennessy’s connection with culture and style.