Zalando, Europe’s leading online platform for fashion, teamed up with forceMAJEURE for the creation of their 2021 Global OOH Beauty campaign for Germany.

Since 2018, the giant retailer has been successfully growing its beauty platform, offering consumers an extensive range of carefully curated beauty brands, today covering more than 2,000 products. Zalando Beauty is a destination for consumers to explore and experiment with a constantly growing range of beauty products.

Launched in September 2021, the campaign aims at promoting Zalando’s growing beauty offering. An opportunity for consumers to play and have fun with beauty, as a means of self expression and experimentation. There are no rules and we give you the tools to express beauty in your own way. The new campaign’s celebrates this sense of limitless possibilities, through discovery, playfulness and unexpected associations. The photo and video shoot captured a range of lifestyle, product and texture shots, showcasing beauty as a playground of creativity, vibrant, dynamic and in-movement. The campaign was implemented across a range of platforms, including digital and print out-of-home, digital and social.

Branding & Visual Identity, Key Visuals, Art Direction, Campaign, Photography & Video Production.