The partnership between Zalando, Europe’s leading online fashion retailer, and Sephora, the French beauty giant, is a major breakthrough for beauty online retail in 2021. Starting in Germany, the partnership is allowing Sephora to bring a carefully curated assortment of thousands of exciting beauty products to the Zalando platform, elevating their beauty proposition for millions of consumers.

For the occasion, Zalando commissioned us for the creation and production of a fully digital campaign to promote the launch of this strategic partnership. Aiming at raising awareness among Zalando consumers, through the prestigious collaboration, the campaign celebrates the exciting range of brands and products made available through this partnership. One retail platform offering limitless possibilities, providing consumers with the opportunity to play and have fun with beauty, as a means of self expression and experimentation. Through a photo and video shoot, the campaign showcases an extensive range of make-up and skincare products, highlighting the diversity of brands. The combination of lifestyle, product and texture shots bring each brand to life in a storytelling way. Consumers are free to choose their own version of beauty, and this sense of freedom is translated in the campaign through playful interactions, dynamic movements, cropped angles, and hypnotic textures. The digital-led campaign was implemented across a range of platforms, including OOH, web and social.

Branding & Visual Identity, Key Visuals, Art Direction, Campaign, Photography & Video Production.