timeless desire
over timely disruption
As designers and storytellers, we unify provocative strategy,
foundational creative, transportive narrative, striking design,
and elevated production.
services

For Brand Creation, Brand
Renovation and Innovation.
Strategy +
Trends Report
Brand Strategy
Brand Positioning
Portfolio Strategy
Naming Strategy
Innovation
Narrative +
Creative Platform
Visual Strategy
Brand World
Brand Narrative
Art Direction
Campaign
Brand Content
Copywriting
Design +
Branding & Identity
Product Design
Packaging Design
Experiential
Retail
Merchandising
clients

We serve clients across multiple
industries in the premium and luxury
space, including spirits, beauty, interior
design, and fashion.
BUCHANAN’S
CAMPARI
CASA AMARILLO
CÎROC
COMTE DE GRASSE
DARK HORSE
DELEÓN
DON JULIO
DOVE MEN+CARE
DOVE
E & J GALLO WINERY
ESPOLÒN TEQUILA
FLUOCARIL
GERMAIN ROBIN
HENNESSY
ICFF FAIR
JOHN WALKER & SONS
JOHNNIE WALKER
JOSEPH CARR
JUNIPER
LOBOS
MUTHA
MIAMI COUNTRY DAY SCHOOL
NEW AMSTERDAM
NOUMENON
OLD PARR
ORPHAN BARREL
PENFOLDS
ROBERT MARC NYC
ROCHAS
SIGNAL
TANAKA 1789 X CHARTIER
THE GOOD STUFF
THE SINGLETON
ZACAPA
ZALANDO
awards

2025
Global PAC Awards

Gold Award for Remy Martin XO Night in the Spirits Category
Silver Award for Espolon Flor de Oro in the Spirits Category

2024
Muse Design Awards

Silver winner for Force & Grace in Packaging - Wine & Liquor
Gold winner for Ciroc Limonata in Packaging - Wine & Liquor

Muse Advertising Awards

Gold winner for Gold Award for Ciroc Limonata Campaign
Gold winner for Gold Award for Zacapa Lips to Soul Campaign
Gold Award for Hennessy Pure White Campaign

Global PAC Awards

Gold Award for Ciroc Honey Melon in the Spirits Category
Gold Award for Eau de Rochas in Beauty & Fragrance Category

New York Product Design Awards

Silver winner for Henny White 25yr Anniversary Packaging

Graphis Design Awards

Silver winner for Force & Grace Brand Creation in Packaging

Graphis Advertising Awards

Gold Award for Espolon To The Bone Campaign
Silver Award for Hennessy Pure White Campaign
Silver Award for Hennessy Pure White Campaign

Core77 Design Awards 2024

Award of distinction for Casa Amarillo Brand Creation

2023
Muse Design Awards

Silver winner for Eau de Rochas in Packaging - Cosmetics & Fragrance
Silver winner for Dove Body Wash in Packaging - Beauty & Personal Care
Gold winner for Lobos 1707 Extra Añejo in Packaging - Wine & Liquor

New York Product Design Awards

Gold winner for Eau de Rochas in the Perfume & Fragrance category
Gold winner for Ciroc Passion in the Limited Edition spirits category
Gold Winner for Buchanan’s Pineapple in the Dark Spirits category

Graphic Design USA - 60th Anniversary Design Awards

Winner for Ciroc Honey Melon in the Marketing/Campaign category

Graphis Advertising Awards

Silver Advertising Award for the Ciroc Honey Melon Campaign

Graphis Product Awards

Silver Advertising Award for Buchanan’s Pineapple
Mention of Honor for Dove Body Wash Redesign

World Brand Design Society

Silver Award for Eau de Rochas in Packaging & Product Creation
Silver Award for Ciroc Honey Melon in Integrated Campaign
Bronze Award for Buchanan’s Pineapple in Packaging & Product Creation

2022
Muse Design Awards

Gold winner for noumenon in Luxury Packaging Category
Silver winner for noumenon in the Sustainable Category
Gold winner for 06 Vodka in the Wine, Beer & Liquor Packaging Category
Silver winner for Espolon Cristalino in the Wine, Beer & Liquor Packaging Category
Silver winner for Dove Care by Plants in the Beauty & Personal Care Packaging Category
Gold winner for Ciroc Pomegranate in Limited Edition Packaging
Silver Winner for Ciroc Summer Citrus in the Wine, Beer & Liquor Packaging Category

World Brand Design Society Awards 2021/2022

Silver Award for Ciroc Pomegranate in Integrated Creative Campaign
Silver Award for Ciroc Pomegranate in Packaging Design Creation
Bronze Award for Espolon Cristalino in Packaging Design Creation

New York Product Design Awards

Gold winner for 06 Vodka in Beverage Spirits Clear Category
Gold winner for the Singleton Luxury Glorifier in Beverage - Cases & Glorifiers
Silver winner for Espolon Cristalino in Beverage - Spirits Clear
Silver winner for MUTHA in Body, Personal Care, Luxury

Graphis Awards

Gold winner Advertising Awards for Ciroc Spritz in Print Beverage category
Silver winner Espolon Cristalino in Print Packaging category

2021
Designalytics Effectiveness Award

Dark Horse Wine re-design

Muse Design Awards

Platinum for Best Rebrand - Germain Robin
Gold for Best Limited Series - Germain Robin
Gold in its Category - Germain Robin
Gold for Best Rebrand of its Body Wash line - Dove
Gold Award for Best Rebrand - Dark Horse
Silver for Best Packaging in its Category - Dark Horse
Gold for Best Packaging in its Category - Tanaka 1789 X Chartier

PAC Global Leadership Awards

Best in Class Brand Marketing, New Brand (Non Food) - Dove
Best in Class Brand Marketing, Luxury - Tanaka 1789 X Chartier

Copyright 2025 © forceMAJEURE

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Contact Us
Paris

8 rue Lavoisier
75008 Paris - France

+33(0)1 43 12 67 00

New York

219 36th Street, 5th Floor,
Brooklyn, NY 11232, USA

+1212 625 0708

Singapore

91 Bencoolen Street
#04-05 Sunshine Plaza
Singapore 189652

(+65) 6557 0684

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    A LEGACY THAT BEGAN 300 YEARS AGO
    Hennessy VS 300th Anniversary Campaign

    THE POWER OF TRANSPORTATION
    Cîroc Limonata – Design & Launch Campaign

    FROM GRANDMA TO NEW GENERATIONS
    Eau de Rochas Next Gen – Perfume Creation

    SHARING THE VERY ESSENCE OF THE CARIBBEAN
    Pure White New Story

    ICFF REBRANDING
    Rethinking a Landmark of Design

    CRAFTING THE HENNESSY LIFESTYLE
    Content Creation & Production

    DESIGNERS OF THE INVISIBLE
    Juniper – Visual Identity

    LUXURY GIN BY FRENCH RIVIERA
    44°N Gin – Brand Creation

    LIPS TO SOUL
    A Love Letter to Guatemala – Global Campaign

    EXTRA WOLF
    Lobos 1707 Tequila Extra Añejo – Packaging Creation

    DISRUPTING STEREOTYPES & EMPOWERING YOUTH
    Cîroc Honey Melon – Design & Launch Campaign

    A TRIBUTE TO LIFE
    Espolòn Flor de Oro LTO – Design Creation

    TO THE BONE
    A Platform for Unapologetic Originality

    TENNIS MEETS TEQUILA
    Official Partner of DC Open 2024

    THIS IS TEQUILA
    DeLeón Tequila Summer Campaign

    BECAUSE TEQUILA IS SUNSHINE
    Casa Amarillo – Brand Creation

    LIKE ONLY CÎROC CAN
    Cîroc Vodka Spritz – Design & Launch Campaign

    NYC JAZZ
    Robert Marc NYC FW 2019 – Campaign

    FM JOINS FORCES WITH LONSDALE
    A Global Creative Powerhouse

    IT'S PIÑA
    Buchanan's Pineapple Design

    CELEBRATION IS VIBRATION
    Cîroc Blue Dot Campaign

    SPRAY GOOD, FEEL GOOD
    Rochas Girl – Visual Identity

    CHALLENGING TEQUILA'S DESIGN CONVENTIONS
    DeLeón Tequila – Brand Renovation

    WELCOME TO MUTHAHOOD
    Mutha Design Strategy – Product Design & Packaging

    6 PM EN PROVENCE
    06 Vodka – Brand Creation

    SUMMER BY ESPOLÒN
    Espolòn Summer Campaign

    FRESH TAKE ON TEQUILA INSPIRATION
    Don Julio Primavera Limited Edition – Launch Campaign

    ELEVATING AMERICAN BRANDY
    Germain-Robin Brand Renovation

    FROM VODKA TO COGNAC, THE POWER OF GRAPES
    Cîroc VS Creation

    CURATED BY SEPHORA
    Zalando x Sephora Campaign

    FROM VODKA TO FRAGRANCE
    Cîroc Limited Editions – Design Innovation

    NEW YORK MOST WANTED EYEWEAR SINCE 1981
    Robert Marc NYC – Global Rebranding

    CELEBRATING 60 YEARS OF ENLIGHTENED LEADERSHIP
    JWS Diamond Jubilee Creation

    THE LAST FIELD
    Don Julio Ultima Reserva – Launch Campaign

    GHOST & RARE
    Limited Edition Design for Johnnie Walker Blue Label

    BLACK IS THE NEW BLACK
    Espolòn Cristalino – Design & Launch Campaign

    A NEW FRAGRANCE RITUAL
    Noumenon Ritual & Product Design

    THE ART OF GLASS
    20 Years of Design

    THE MOST ELEVATED RUM REIMAGINED
    Zacapa Brand Renovation

    INSPIRED BY EPIC JOURNEYS
    JWS Odyssey Creation

    COMTES DE DAMPIERRE X BENTLEY MOTORS
    Collab Creation

    DESIGN FLUIDITY OF THE DECANTING PROCESS
    Penfolds x Cristalleries Saint Louis

    HIDDEN AWAY AND NEARLY FORGOTTEN
    Orphan Barrel Brand Creation

    Copyright 2025 © forceMAJEURE

    Instagram
    LinkedIn
    Contact Us
    Paris

    8 rue Lavoisier
    75008 Paris - France

    +33(0)1 43 12 67 00

    New York

    219 36th Street, 5th Floor,
    Brooklyn, NY 11232, USA

    +1212 625 0708

    Singapore

    91 Bencoolen Street
    #04-05 Sunshine Plaza
    Singapore 189652

    (+65) 6557 0684